Communication
Agencies
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Developing a health or nutrition branch in an agency: integrating the scientific dimension without compromising creativity
Health, nutrition, and cosmetics are not told like other sectors. They require a narrative that combines rigor, accuracy, and evocative power. For an agency that…
Scientific communication: A Strategic Lever for Structuring an Agency's Health or Innovation Offer
More and more agencies are looking to build a credible offering in the health, nutrition, cosmetics, and technological innovation sectors. Yet few recognize, right from the start, the crucial role that scientific communication plays in this growth strategy.
Taking Perspective: When an External View Becomes an Act of Governance
At times, the agency doesn't need more ideas. It needs strategic perspective, a clear-eyed mirror, a space to rigorously question its choices. Taking a step back...
Creating a health, beauty or nutrition department: why integrated scientific strategy is your best ally
Creating a specialized offering in health, nutrition, cosmetics, or pharmaceuticals isn't just about opening a new segment. It's about taking a stand on issues that matter.…
Science & storytelling: building an expert center in health or innovation communication
In the health, nutrition, beauty, and pharmaceutical sectors, storytelling is no longer just about being inspiring. It must be solid, structured, and perfectly aligned with the content's requirements. From…
Health or innovation practice: building a credible offering when you come from a creactive background
The ambition is there. So is the strategic intuition. But to structure a health, nutrition, beauty, or pharmaceutical division, creativity alone is no longer enough. More and more general agencies are looking to…
Why successful health and beauty agencies rely on strategic scientific expertise
In demanding markets—health, pharmaceuticals, cosmetics, nutrition—it's not the most visible that last. It's those who know how to structure their message at the same level...
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